Creating the Landing Page: What NOT to Do

internet-keyboardYou’re finally beginning to create the website of your dreams for your business – where do you begin?

When it comes to designing the landing page, there are many tools available to help you create the best one out there. In fact, everyone has an opinion as to what the best steps are to creating the most effective landing page.

You will find pages upon pages of what you need to include on your landing page to ensure its success, but what you won’t find is what not to do.

There are several things that should be avoided when it comes time to making your landing page.

Lack of Creativity

Don’t hold back! This is the page that is going to say it all for your business. When a person stumbles upon your landing page, you want them to be immediately captivated by whatever it is you have to say.

A poorly created landing page will do the opposite. Utilize your creativity to the fullest. Don’t work inside of the box – test the boundaries on what you think is going to work. The best part about a landing page is that you can change it to see what works and what doesn’t.

Be sure to use creative headlines and don’t be afraid to get a little dirty – or use a headline that may shock the reader into reading the entire page.

Lack of Effort

Your effort in the creation of the landing page truly does matter to the audience. While the landing page does serve a purpose, which is to hook the reader into purchasing or signing up, it cannot do it all alone.

When creating the perfect landing page, don’t assume that all of the readers are going to buy the product because you have a witty headline at the top of the page. You’re overestimating the economy!

Use every tool you can to hook the reader into wanting more or needing more from your business. No assumptions should ever be made about your potential clients or even your current clients. Don’t take their loyalty for granted. They deserve a nicely put-together landing page.

Wasting Time

If you’re a perfectionist, this may be an issue for you. While spelling, grammar, visuals and headlines are a big piece of the landing page puzzle; that is not all that matters.

You often get caught up trying to create the perfect headline or using the perfect font or finding the right color scheme, but that’s not what’s important. The content and what it says about your business is what is important. Using testimonials and visuals that display benefits is important.

If you get distracted worrying about the details that nobody is going to notice, you’re going to lose focus and waste too much time, which should be used to generate more traffic.

Immediate Registration

Having a window popup that helps the customer register for a newsletter or email is definitely a great tool to push them for a signup, but if it’s immediate, it will guaranteed get the bid red X.

The audience wants a few moments to see what your page is about; what you have to offer. They don’t want to be pressed immediately to sign up for a newsletter, especially when they haven’t even gotten a chance to see what the newsletter would be about.

Have you ever been to a website that wants you to sign up immediately for 10% off, but you haven’t even looked at the products yet? It’s like a pushy salesman, because you know if you sign up and don’t buy anything, you’re going to have an inbox full of stuff you don’t want.

Allow the readers a chance to scope out the website a bit before throwing in a popup window.

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