Article marketing is still a successful tool for getting information out to your clients, but how do you know if your content is truly having an impact on your audience or if they are just skimming the headlines and passing it by?
Put yourself in the shoes of the consumer: you know the website you’re visiting or article you’re reading is going to have a selling point. Regardless of whether your article is a short, fictional story or a true, terrifying experience; somewhere in the middle or ending is going to be a plug-in of your business or products.
Writing articles for marketing purposes does not have to be boring. Of course, readers expect your inserted sales pitch somewhere in the article, but it does not necessarily have to take away from the engaging content.
Make your content interesting!
Don’t get caught up trying to sell your product or services and forget about what people enjoy reading. Remember reading books in high school? It’s a terrible memory. The books were bad and you couldn’t wait to be finished. In fact, many people Googled the summaries so you didn’t even have to read the book. Don’t write content like that.
What People See
Again, putting yourself in the shoes of the consumer can help you see things from their point of view. The best standing point for you is to obviously get the information about your product out there in an interesting manner, but imagine what the clients see when they look at your page.
Do you have blogs and blogs of information, ranging from three to ten pages a piece? Is the information cut up enough and easy to digest, or is it like swallowing a whole ear of corn?
Compare your page to a bigger and more well-known source. Are your articles and blogs in the same readable format? Is your content only informative or are there articles that can peak interest and cause laughter? If they’re not, you may need to rethink the kind of content you’re writing about.
Effective content does not have to necessarily be your sole reason for reeling clients in. Of course your content should be directed at those who are interested in your business, but it should also be directed towards your current loyal clients.
It’s okay to include a selling point or product name drop in each article you write, but keep it simple – the entire article does not need to be based around your business’ services. Some of the other tips for writing effective content include:
- Using bulletin points or short lists. This makes your content easy to read for anyone.
- Keep your content short and to the point.
- Make sure it is engaging or strikes some sort of emotion, whether it’s laughter, sadness or even anger.
- Images can help guide readers through your content and provide them a visual to put along with your articles.
- Include testimonials from other clients; this is quite effective to keep the interest of the reader.
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