Email blasts may have a lower performance versus other online marketing tools. However, it is a good medium also to connect to your target audience and provide other links to your blog, website, social media accounts, etc. It also depends on what your products are. It may be best to use the perfect medium to explain important information like videos for instructions, infographics for other explanations, etc. What are the products that you want to create more awareness with? THIS will determine a lot. Questions? Contact us today!