Too Much Marketing Can Be Dangerous

marketing-advertisingIs there such a thing as over communicating with your clients and the general public?  The answer is a resounding YES! Often we worry about the style, medium and timing of marketing, while failing to put much thought into the frequency of these messages. Weather the messages are sent via one medium or several, one thing you must understand is that every customer has a limit of tolerance. Knowing your customers limit is an advantage to you over competitors.

It is estimated that a person receives anywhere from 1,600 to 6,000 advertisement messages PER DAY. Consumers have become so immune to these alarmingly high rates that many simply ignore them. Traditionally, marketing had cost as its only constraint. Although this still holds true to a certain point in today’s day and age, the accessibility of low cost communication mediums including email and YouTube videos has led to rampant abuse that’s enough to drive someone absolutely batty.

So, how do you know how often to communicate?

The answer is quite simple; ask your target audience. If you’re building a newsletter list, incorporate a way for them to let you know you how often they would like to receive emails from you. You can also ask them to specify which types of information they are interested in – and then strive to only send messages that they are interested in.

This rule-of-thumb should be applied to brand new businesses, as well as previously established ones. The main thing is understanding your target audience and not bombarding them with irrelevant messages. The end goal of marketing is to attract new customers… not to annoy people to the point that they regret ever knowing the existence of your company.

OF NOTE: creativity plays a huge role in marketing. The driving force of your marketing efforts should be the results it yields. Client silence is as good as feedback. Learn to read into every action, reaction and inaction your marketing campaigns prompt.  Let a campaign run its course. Everything has a life cycle and the trick is knowing when to take a break.

Getting the best out of your marketing can be difficult, but when done the right way, it can be very rewarding. If you need more tips or marketing advice, contact us today. We can help you get the best out of your marketing tactics, offer new techniques and give you exclusive tools that you won’t be able to find anywhere else.