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Q&A: Rebranding 101

Thinking about rebranding?  If so, here are the 6 most common questions we’re asked about it, as well as our honest-to-goodness opinions 1. What leads to a company rebranding? Companies rebrand because something isn’t working, or because they’ve gone through a major PR crisis. When we say something isn’t working, we’re talking about marketing that… Read More

Q&A: What Is Big Data?

Many people will try to tell you that big data is a magic elixir that can cure all your marketing problems. But let’s cut right to the chase: that sort of oversells its value. Obviously, big data provides businesses with a lot of really useful information about customer behavior, customer pain points, buying trends, and other… Read More