Automate Lead Qualification with Facebook Messenger Chatbot

Lead generation is one of the most important aspects of a Realtor’s job. Lucky for you, Facebook has become a Realtor’s best friend, providing a wealth of leads right at your fingertips.

But who has the time to generate leads manually while you’re trying to sell a client’s home or find a new home for one of your buyer clients?

The answer is next to no one.

Today, though, you don’t have to worry about manually culling leads online, reaching out to these leads and then qualifying them personally. Instead, you can set up an automated process that will do this through Facebook Messenger Chatbots.

Our Facebook Messenger Chatbots are designed specifically for you, the real estate professional, to make your job easier and land you more clients without the typical hassle of wading through leads to see if they are warm.

Why Facebook Messenger


The first question you might ask yourself is why you should use Facebook Messenger as part of your digital marketing strategy. Simply put, the proof is in the stats:

  • Facebook Messenger has 1.3 billion users
  • There are 260 million new conversations started daily
  • More than 2 billion messages are sent each month between people and businesses on Facebook Messenger
  • Messenger marketing has an open rate around 80 percent – much, much higher than, say email marketing
  • Facebook Messenger messages have a high click-through rate of 20 percent

Most importantly, responses to Facebook Messenger marketing campaigns can be automated through Chatbots.

How Facebook Messenger Chatbots Work


Running Facebook ads is a great way to generate leads for your real estate business. The beautiful part about them, too, is you can direct the clicks and traffic from your Facebook ad directly to Facebook Messenger, providing you a direct line of communication to the people who respond to your ads.

The challenge, though, is this requires you to do a lot of manual work to qualify the lead, including asking:

  • Whether they are a potential buyer or seller
  • If they are a buyer, how much they have to spend on a house, and details surrounding the house they’re looking for (location, style, bedrooms/bathrooms, etc.)
  • If they are a seller, where their house is located, details of the home and how much they would like to list for

As a person constantly on the run, it’s not easy to communicate in an effective and professional way when you’re reading and responding to these messages on your phone.

With our Facebook Chatbot, you don’t have to. Our Chatbot will automatically respond to leads generated from your Facebook ads and qualify them without you having to do anything.

The Facebook Messenger Chatbot Will Be Customized to You


We will configure your Facebook Chatbot to you, your agency/brand and your needs. As such, we will build templates into the Chatbot based off the questions you’d want to ask the potential buyer or seller to qualify them as a warm lead.

The Chatbot will automatically begin asking the lead these questions you select when they respond to your Facebook ad, which will take them to a Facebook Messenger window with you. Through the lead’s responses, you can set up a day and time to either follow up with a qualified phone conversation or in-person meeting.

By setting up a marketing campaign that integrates our Facebook Messenger Chatbot, you’ll be automating an important but time-consuming task of qualifying your leads, freeing you up to spend your valuable time closing deals and obtaining new clients from warm leads that have been qualified for you.

CONTACT US today at 727-424-7147 for your free consultation on how a customized Facebook Messenger Chatbot can do wonders for your real estate business!