It can be aggravating to look at your page analytics on social media to see only a handful of views on your most recent posts. While this is an all too common issue, there is a light at the end of the tunnel. There are a few things you can do to boost post visibility, and with a minimal amount of effort. Each thing may only boost it by another handful, or boost it by the hundreds- social media can be fickle like that, at times.
1. Like Your Own Posts
If you have a personal page, make sure you are liking the posts from your fan or business page. This helps by allowing individuals on your personal account to see what has been posted on your company’s page. An additional benefit to this is that people personally connected to you as an individual- like friends, family, neighbors, and coworkers- are the ones most likely to share your company’s posts.
2. Ask For Shares
Need an important post to get a significant amount of views? Then use a brief call to action asking for shares on that specific post. You’d be surprised at just how many of your followers are willing to share your content if you only ask them- and the worst thing that can happen is that no one shares. If you don’t ask, you won’t even have a chance at receiving.
3. Paid Promotion
If you utilize Facebook, you have the ability to pay a small fee to gain more views for your posts- and these fees start as low as $5. While not all companies have the funds available to boost all their posts, it may be something you want to look into for the more important ones. Boosting five posts a week can cost as little as $25.
4. Increase Likes & Follows
One surefire way to get more post views is to up the number of likes and follows you have on each account. Ask for people to share your page, invite individuals you know personally, and host events or giveaways targeted towards getting more followers. You’d be pleasantly surprised at how quickly your numbers can rise.
5. Make Posts ‘Public’
This is a big one. If you are steadily seeing low numbers of views on your posts, make sure you have them set to ‘public’ and not ‘private.’ The public setting will allow anyone- connected with your page or not- to view your posts, whether directly from your company’s social page or on their news feed. Private posts can only be seen by those personally connected with you.
Utilizing the five above tips can help boost your post’s visibility on social media, whether by a handful or by the hundreds. Continual use of these tips will steadily see your post views rise. Just remember that every individual view is yet another person who is now aware of your company, and that is the ultimate goal for all marketing efforts.