The call to action you insert on your site can actually make or break your opportunity for a sale. When you get it right, you can find yourself swimming in conversions and sales. Get the call to action wrong, and you may find that your traffic becomes stagnate. While you may still have a good number of visits, you will have little to show for in in the way of conversions and sales. The solution? Use some of the call to action tips that are listed here. Remember, if all else fails, think outside of the box and discover a method that will make your site visitors EAGER to ACT and willing to take the next step that will ultimately lead to a sale.
Be Creative with Shapes
The majority of call to action buttons is simply squares or rectangles. Studies have shown that the most clicked option is present with interesting shapes. Simply choose a rounded button or other unusual shape. The key is to create a realistic button on your page, that will beckon to your visitors “push me, push me.”
With more Internet browsing being done on smartphones and other mobile devices, you need to make efforts to ensure your button stands out and create a sense of “pressability.”
Nip Hesitancy in the Bud
Many visitors are likely to be hesitant to take the next step, especially if it is their first visit to your site. You can eliminate this hesitance by including several statements that will give the hesitant customer the push that is necessary to propel them through to the next step on your site. Some examples of phrases that you can use include: It’s free, No credit card required, Try it yourself. Appeal to the customers desire to get something for no obligation and that will not take a long amount of time to sign up for.
Use Visitor’s Natural Curiosity
There are many ads online that pique the curiosity of their visitors by appealing to something they may be desperate to achieve. Some examples include losing weight fast, growing hair or even enhanced performance. The fact is these ads are created to prey on the weaknesses of those desperately seeking a change for themselves. While some of the ads may be considered borderline illegal, and definitely unethical, you cannot argue that these ads are not convincing.
Ensure Your Pages Contain Continuity
You need to be sure that you are encouraging your visitors to take action on each and every page of your site. This includes adding a call to action button on every page that essentially lets you know what you want a visitor to do next. The fact is that they are waiting for you to tell them, which is why it is important to have that “sale” opportunity no matter where a visitor is on your site.
Consider what Peaks Your Interest
Have you ever purchased a product online? What was it about that particular product that may you click that “button.” Chances are the business made a great case for itself and made their call to action front and center, which tells you exactly what you need to do next. Implement these noticeable factors into your call to action for superior results.