Mobile marketing,a newer kid on the block, isturning the marketing world on its head. It allows businesses to use Internet based solutions to reach customers and prospective customers who are using mobile devices such as smartphones and tablets. The technology is easy to use, has a very wide reach and is relatively inexpensive in comparison to other widespread marketing methods, like PPC.
Studies previously conducted indicate that permission based marketing using any technique offers a higher return on investment.Mobile marketing presents a new sphere where competition is being fronted. By taking advantage of this technology, you can give your business a competitive edge.
In the US alone, there are over 327 million mobile phones in use. Out of this number, more than 40% of all mobile phones are owned by people who are above the age of 18. You do the math. What’s more, most are smartphones.
By the end of 2012, more than 41% of emails were read by their recipients using smartphones and tablets. It’s projected that by the end of 2013,the number of emails opened using these mobile devices will far surpass the number of email messages that are opened using the PC.It’s pretty easy to see how and why mobile should be a part of your marketing strategy moving forward.
Benefits of Mobile Marketing
- It gives you the ability to create targeted marketing campaigns.
- It increases your businesses ability to penetrate new markets.
- You can easily tie mobile marketing into other marketing methods for a more comprehensive effect.
- You can create promotion and loyalty reward campaigns in less than 24 hours.
- You get fast responses from your contacts.
- You get campaigns reports as and when you want them.
If you’re thinking about jumping into mobile marketing, it’s important that you partner with an organization that can align your goals with a solid mobile marketing strategy. The company you choose to work with should create an effective strategy that is specifically tailored to address your organizational needs. The goal should be to develop an effective working strategy that is also cost efficient. Once developed and the deployed, the campaign will need to be tracked, monitored and continuously optimized for maximum ROI.
Unfortunately marketing is unforgiving and there is no room for a mistake. A mistake can put you out of business, which is why it’s advisable to have a professional mobile marketing pro do the work for you. A legitimate professional will make sure you don’t get in trouble for sending unsolicited messages by devising a strategy to help you obtain the consent of those who are in your contact list so that you remain in compliance.