If you have currently been operating a commercial website, or perhaps thinking of setting up one, you need to know that the future of your e-commerce now lies in mobile websites. More and more people are acquiring and using smart gadgets to shop and manage routine activities. Here are just a few compelling reasons that should inspire you to change with the evolving times.
1) 24/7 Advertising
Since many people have access to their smart gadgets round the clock, you can only imagine the sheer number of people who shop and buy online. Thus, if you set up a mobile site, you can advertise better and get noticed easily in a short period of time. Newspaper ads or classifieds can never give you such leverage when branding or promoting your business.
2) Gain Access to a New Demography
Creating a mobile site gives you instant access to a demography that you may never have reached before. Even if you are a local business, you can set your eyes far beyond the horizon since you have the world at your feet! As your business exposure grows, you can increase product sales and shipping worldwide in a short time.
3) You may Be Losing to Competitors
If you don’t have a mobile version of a website, then you could be losing out to competitors. Consumers share more information over the internet and social media spaces since they want to get concrete information easily without appearing to be intrusive. Many of them want to know what services and products they can access online.
4) Better Chance to Educate Consumers
By providing relevant and easily accessible information, you can help consumers find timely answers to their queries. Consequently, you can reduce the time spent by your employees answering calls and inquiries from consumers. Think about creating FAQs and detailed products/ service page for consumers.
5) Build Brand, Increase your credibility
Creating a responsive mobile website will not only brand your business but will also keep you up to date and increase your credibility. The combination of logo, colors, and content is essential as it gives you access to a new group of consumers who your competitors may not have access to.
It is evident that by now, you already know how valuable a mobile version of a website is, hence create one and improve your sales and market reach today.