In a super competitive online space, the only weapon that can help you win the battles between you and your competitors is engaging with your audience. Most businesses both small and big are all using the internet to market their products and services and the going can get really tough. To build awareness, you will need to foster new relationships, nurture existing ones, listen to the consumers and respond where necessary. This is all possible through the following different methods of getting your audience involved for better effective marketing.
1. Speak Directly To Your Target Audience
You should avoid the idea of general marketing. Everyone likes to be addressed directly to feel special. This is how to get the audience emotionally involved. Make all your communication a personal channel for your audience by appealing to many through speaking to one. Talk to the audience like you are sitting facing each other. Instead of speaking to the masses, use the one-on-one conversational tone that is more intimate and offers better chances of sending the message home.
2. Stand Out From Your Competitors
Everybody loves to see or read new things. For this reason, you should be unique and original in your marketing strategies. Exclusivity has great power in attracting people to something. When you give your audience something they won’t find elsewhere, your business will be a magnet and will attract them like iron. This will work better if whatever unique content you are offering is free. Instead of tearing pages of content from your competitor’s book and repurposing it slightly, come up with new fresh content that give your opinion on unique situations. Show your readers that you have something to offer and they will keep coming back for more fresh information.
3. Use Empathy, Compassion and Humor
You should never underestimate the power in emotions. Emotions make people laugh, smile and shed tears. Since we are human and we like to relate, you should use this to market your business. The next time you are writing content, whether it is on your website, email, or social media, make a point of including jokes that your audience can understand and get a good laugh. If you have been through a situation that your readers can relate to, write about it and tell them how you overcame it or ask for tips. Always highlight the volunteer work your organization has participated in and project your business as one run by humans.
4. Stand For Something
Your audience should look at you as an expert thus you need all the information you can get about your field and industry. When you make points, you should have enough backing of hard evidence and always cite sources to maintain credibility. You need to appear decisive, objective and most importantly professional. When you don’t stand for something, falling for anything is an easy thing. Do not be a flip-flopper, no one likes that, stand by what you say and have enough information to defend your points.
5. Ask Questions
When you ask questions your audience will think and provide answers and this is how you keep them near you. Write about hot topics, your business, products or services and then ask them whether they agree or what their experience is. When you ask questions at the end of your content, this will be one way to build your content because you will get answers that might lead to more content writing. Sometimes, the audience might have great ideas that you can use to make your business better. To remain relevant ask the right questions for the right content or you might not get answers.
