Your business website’s landing page is a big factor in converting visitors into email subscribers and buyers. Your landing page should be able to keep visitors on your website and get them to subscribe to your email or try the products or services that you offer. Below are some tips on how to achieve these:
Design should be simple and user-friendly – Do not overcomplicate your website design or layout. Minimize the use of images but make sure they are of high quality. Avoid using flash or lengthy videos – anything that would delay the loading time of your website. These usually annoy people and they immediately leave once they see that they would have to wait for the page to load. Make sure that your website design looks professional and current so you will look more credible.
Have unique landing pages for each of your products or services – You should create the buying experience of your customers the most convenient as possible. With this method, each visitor will find what he or she is specifically looking for right away. Also, you will be able to use these landing pages in your marketing efforts with specific links and SEO methods to maximize your whole website, not just your home page.
Be clear with your call to action – Each landing page should make your visitors do something and you should be clear about that. Make your landing page interactive to lead your visitor to do something. If you want to connect with them through Facebook, include a Facebook Like box on your page. If you want them to sign up for more valuable content, include an opt-in box for their email address. These options should be visible on all your pages so that it would be easy for your audience to connect with you more.
These are just some things you could do to maximize your website to your advantage. Want to know more? I would be more than happy to share more tips to you. Just let me know!