How to Make Your Competition Envy You

I’m tired of all the hype, false information and scams being provided to people like you that are not familiar with marketing. But on the other hand I must say, Business Owners Wake UP! If you get a call from a company guaranteeing to get you on the 1st page in 24 hours, it’s a lie. If a person promises to bring you an abundance of new customers for a $99 one-time fee, it’s a lie. Let’s face it, if they can get you lots of customers instantly, you better believe you are going to pay a Heck of a lot more than $99.

If you hear the words “We guarantee to get you…blah blah blah” or “We can rank your website by adding 1 keyword and making it bold,” RUN!

For the record, there are many honest and ethical companies out there that really can and want to help you, but when we don’t make false promises and guarantees to make a sale, many business owners don’t want to hear the truth.

Please allow me to offer you this small piece of advice. Marketing with a strategy takes time to come together. It’s like baking a cake. You can have all the necessary ingredients; eggs, oils and cake mix to bake a cake. Put these simple ingredients together properly, and you’ve got a masterpiece, but make a mistake and you’ve just wasted good eggs, oil and cake mix.

There is no magic bullet or secret recipe for marketing. The key is creating a plan with steps and then implementing the tasks. Now you know the secret! Stop chasing the instant false promises and go for the long term staying power by building your brand, enhancing customer relationships and positioning your company as the “go to” in your industry.

I just needed to get that off my chest because I have people that I meet ask me if the above promises are possible. My reply is always the same, “if they could really generate that much business for you, don’t you think they would be asking for a whole lot more money?” Enough said, let’s move on to the juicy stuff!

I’m not a famous Internet Marketing guru and most people have never heard of me. But, what you need to know is I’m a business owner just like you that decided I wanted to be in control of my own destiny and started my own business in 1993.

Listen up! What I want to share with you is very important and you may need to read this part a couple times for it to really sink in with what I’m saying. Anything you want to learn is already readily available to you for Free. The challenge is finding, researching, reading and pulling all the information together in one place to use as a reference guide.

For example, when I opened my café I had plenty of time on my hands while waiting for the city approval to begin construction. I decided it would be great to reserve as much capital as possible for marketing and operating expenses so I researched how to lay floors.

I hired a friend to help me and we proceeded to lay floors for the cafe, which I have to admit they turned out great. Actually I had flooring contractors look at them and said we did a great job as well. What I’ve learned from that was this, you pay one way or another.

Although I’ve saved myself thousands of dollars and the project turned out great, I gave up my time. It took us days of long hours working non-stop and only taking bathroom and food breaks. We also ran into challenges that were not mentioned in our research and found ourselves rushing out to the nearest hardware store for additional supplies or advice on how to address our unexpected issues.

Needless to say our persistence paid off, and we finished the project with professional looking results. But, what I also didn’t consider was the wear and tear on my body. I had a husband with 2 small children, which meant I still had to be a mommy and wife as well.

When I tell you my body ached, that was an understatement. My knees, back and hands were so sore that I was popping over the counter pain medicine like candy.

The moral of the story is this, you can learn to do all the required outside tasks of running your day to day business such as marketing, bookkeeping, taxes, payroll etc. and save yourself the money With that, you should be able to determine whether you can adjust the size of your tax refund when the time comes. But what you trade in return is your time and ability to enjoy the more important things in life.

Please allow me to offer a bit of advice as a business owner. Whatever you decide to do to enhance your business growth, you have two options. You can do it yourself and save the money, or you can pay an expert and spend your time enjoying the benefits of running your business.

Don’t make the mistake of spending all your time working in your business trying to do everything. Start spending your time creating a business that runs efficiently when you’re not there.

Now that’s the secret to a successful business.

Enough said…let’s get you set up with your Google Places listing.

Want to know if your marketing efforts are actually working? If so, download our FREE Marketing Audit! Just enter your name and email address below.