Sending emails to your old and new customers and also potential ones is one of the most important things you can do to lure them to your store. This also helps in maintaining and increasing your brand awareness by introducing and reminding them of your company and of your product or service.
However, people are bombarded with emails from their family, friends, colleagues and businesses like yours. They obviously are not able to thoroughly read each and every one of them. Because of this, it is vital that your emails stand out in order to be opened and read. Here are some pointers you should take note of:
- Catch your target market’s attention – This does not mean that you have to over promise or use deceiving titles like that of spam mails. You simply have to create titles that they can relate to, that are relevant to them. You have to evoke a feeling – whether supplying a solution to a problem that you know they have or offering them something you know they like. This is critical in convincing them to actually open your email and read what you have to offer.
- Make it easy for them – You have to craft your emails in such a way that it is easy to read. Do not send out text-heavy emails. People immediately ignore emails that require them a long time to digest. With the short attention span of people nowadays, your email format should be easy to scan and understand. Try using bullets or keywords and phrases that encapsulates the gist of your message.
- Know the words that you shouldn’t use – There are actually certain words that would cause your emails to directly go to the spam folders. It would be best to take note of these and avoid incorporating them into your email.
- Have a clear purpose – What do you want your customer to do after reading your email? Visit your store? Try out a new product? Avail of a free service? Check out your new website? Make sure that your goal is clear so you can write your email effectively so your customer will act upon it.
Crafting emails is obviously not rocket science but how to write a convincing and effective one requires a bit of knowledge and experience. Do you want to know more tips on how to write successful emails that would persuade your customers? I’d be more than happy to help. Let’s talk now!