Successful Marketing 101: How do you set realistic targets/metrics to measure social media success?

ANSWER:

You can measure the success of a social media campaign by defining what your business or marketing goals are and you can design the digital (social) strategy to achieve those goals. Whether it is an increase in sales, database building, foot traffic, or simply awareness. Constant measurement and metrics at every phase of the campaign is very crucial. In the absence of any data from previous campaigns, it would be best to be conservative and roll the dice to establish benchmarks.