Successful Marketing 101: If you start with social media from scratch, what would be your ambitions for Twitter (retweets, mentions, followers, favorites), Facebook (likes, friends) and LinkedIn (followers, likes)?


Building the first base of followers from scratch will usually take a lot of investment, specially on online media. You can’t just come up with a number on the top your head. Define exactly how much you’re willing to invest to acquire a member, fan, or follower.

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