Successful Marketing 101: If you start with social media from scratch, what would be your ambitions for Twitter (retweets, mentions, followers, favorites), Facebook (likes, friends) and LinkedIn (followers, likes)?

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Building the first base of followers from scratch will usually take a lot of investment, specially on online media. You can’t just come up with a number on the top your head. Define exactly how much you’re willing to invest to acquire a member, fan, or follower.

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