Nowadays, so many of us base our marketing strategies entirely around the web. This is pretty understandable. After all, Ecommerce is on the rise at a rapid rate and a huge proportion of our companies generate a huge proportion of their profit online. Focusing on online marketing is an extremely good idea, as a large percentage of your customers or potential client base will be spending their time surfing the web.
However, it’s extremely important that you don’t cast off tangible marketing as a thing of the past. Sure, online marketing has it perks and tangible marketing can sometimes seem a little more costly than its intangible equivalent, but it can make you a lot of money and it’s definitely an area worth exploring!
Remember, your customers may be spending time online, but they operate in the real world as well. They walk about, they travel to and from their workplace, they socialise in real life locations. So sometimes, advertising where they can see it on a more “real” basis can make your products or services look and feel more real to them – they become something they can attain and purchase.
Now, there are various types of tangible marketing out there, so it can be difficult to know where to start. So, let’s start at the lower cost end of the spectrum. Billboards, posters, leaflets and the staff that it takes to distribute them can dig into your budget. So why not consider something as simple as a pop up banner? The pop up marketing banners infographic 2019 edition below will run you through everything you need to know about them!
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