The benefits of promoting your local business on Craigslist are that it’s free of charge and there are a lot of people who really browse that website for their needs. However, there are a lot of businesses that wonder why their Craigslist ads do not get the results that they want. It’s because you can’t just hastily create your Craigslist ad, post it and wait for the results. Here are some things you should do to ensure the effectivity of your local business’ ad on Craigslist:
Keep it short and sweet
People will not bother to read your Craigslist ad if it’s lengthy and complete will all the details of your product or service. Be direct to the point yet make your audience interested enough to visit your website, to email you or call you for more information about your product or service. Once you have them hooked, you can do your sales magic and close the deal.
Stand out and get noticed
Know what people want and how to convey this message. Hard to do this with just words? Unlike other PPC advertising sites like Google Adwords and Facebook Ads, Craigslist allows you to use symbols other than the alphabet. You can use arrows, stars, dollar signs, and more! For example, you want to draw in more people to your local business sale. You can craft your Craigslist ad headline this way: ***Save loads of $$$$$ on branded bags!*** That way, you can stand out and catch the eyes of those who are interested.
You can also use photos and images of your products. For services that you offer, you can use photos that capture the nature of your service. For example you offer painting services, post photos of your employees at work, painting a client’s house, etc. You don’t need a professional camera for that. A simple point-and-shoot one will do.
Be consistent and hardworking
There are many local businesses that tried Craigslist for a week and immediately gave up after no results. Don’t be like them! Craigslist is a good platform for your business to be known. Take note that it is important to constantly update your ads so you can improve them through time. It is recommended that you re-list your Craigslist ads every 2 to 3 days. Try different copy options and images and see which creates most conversion.
Craigslist is already free. The only things you have to shell out to reap the rewards are your time and effort. Keep at it and you will enjoy great results in no time flat!