After numerous posts, your business’ Facebook Fan Page and Twitter have a great following. That’s fantastic! Now, you’re probably stumped on what to post or tweet next. Here are some things you should take note of so you can keep your social media life active.
Don’t be square. Be fun!
Other business owners treat social media like a board meeting – serious and boring. They forget that social media works because it is light and personal. Most, if not all, users actively participate in social media because they are entertained by it. In order to keep your Facebook fans and Twitter followers more engaged with your brand, be fun, informative and entertaining. Regularly do these things:
- Conduct surveys, games and contests.
- Share trivia that is relevant to your product or service.
- Inform them of sales or events that you will hold.
- Share photos, videos or quotes that are funny or informative regarding your business or industry.
Be active on regular basis.
Social media marketing requires daily interaction for it to be successful. It doesn’t mean that you have to stay glued to your computer or mobile phone the whole day. Just a few minutes each day, and a bit more if you have time, will go a long way. You have to regularly post status updates, share photos or videos, post tweets, etc.
Of course, you have your hands full running your business. Maintaining all your social media accounts might be to taxing for you. Hire someone to do it for you! He or she would be able to sustain interactions with your target market in a more personal way – which is what social media is about. This will be a good investment since that person will be able to engage existing and future customers. Thus, maintaining your business’ good image and increasing your brand awareness, reach and profits altogether!
Interaction is very important.
Eliciting actions from your fan base and followers is essential to achieve success in your social media marketing. It shouldn’t be just a one-way relationship – just you posting and sharing information. Your clients should be able to comment on your post, ask questions, give suggestions, report problems, etc. Be the one to start the conversation ball rolling!
- Encourage them to comment on your posts.
- Ask them questions on what how to serve them better.
- Involve them in decision-making processes like posting a new idea for your product or business and ask them what they think about it.
By doing this, you will be able to assess their feedback and to improve your business. If someone says anything negative, do not worry. Take it constructively and work on the problem.
Always remember that social media is an active marketing tool. You have to maximize it in order for it to work to your advantage. You will definitely see results once you apply the tips above. Want to know more? Just email us!