There are a lot of small business owners that do not see the need to hire copywriters for their online and offline efforts. Here are some insights of business owners on why they do not need professional copywriters and my insights regarding those.
“Hiring a copywriter, relaying what I want, and approving copy entails time and effort. It would be easier if I write everything on my own.” With all the managing and other decisions that you have to do for your business, wouldn’t be a good use of time and resources if you delegate some responsibilities to other able individuals? As the owner of your business, you have to choose the facets of your business that you want to focus on. If you try to do everything, you will end up exhausted, spent, and not be able to focus of quality output. Choose the areas of your business that you really want to be on top of and focus and delegate the other responsibilities and just see over them.
“I got good grades in English and I am a good writer.” When you have been great in all you English subjects and you can write properly, that would be good in making stories. Copywriting is a totally different thing – being good in copywriting means writing that would increase sales. Copywriting is a totally different skill and it would definitely help you maximize your marketing efforts.
“I think copywriters are expensive.” You do invest in machines or software that would help you increase your profit, right? The same goes with copywriters. They will help you maximize your time and efforts, just like any other investment you spend on for your success. You will enjoy the results afterwards.
If you still don’t think that you need to hire a copywriter, talk to other business owners that you know who have hire copywriters. Ask them what they think and the results that they have seen. You can also have free consultations so you will have a picture of what you can achieve with your budget. I could help you with that! Just contact me now.