What exactly makes a website successful? Another than having great written content, there are many components in achieving an effective website.
Videos are a great tool you can incorporate in your website. There are many people who do not like to read that is why you can make a video so your message will still get across to those who prefer “moving” messages. Instead of the normal company profile written, you can create a video introducing the key people of your company, your office, etc. You can also have videos teaching your customers how to use your product, how to maximize your service, etc. It’s a more “fun” way of sharing information to your market.
Graphics can also be used, in addition to written content, to communicate anything about your business. Interesting photos, illustrations, graphs, and the like can help make your website more alive. Also acts as breathers and support (for information like profits, etc.) for pages wherein there are lots of written material.
Testimonials from satisfied customers are definitely helpful in your website’s success. More and more consumers research online about products and services before actually purchasing or subscribing. If potential customers see that there are actual people who are happy with your product or service, they will be more inclined to patronize your business. This could be in the form of write-ups, videos, etc. There should be an option in your website that allows people to write a testimonial or a review about your business.
Contact information is a very, very important detail that you should not miss out putting on your website. Believe it or not, there are many websites that lack this vital information. Or if they do have, it is so hard to find that looking for it would make the customer frustrated and leave the website. Make it easy for your customer to contact you through phone, email or even visit your actual store or office. Make sure to make is visible on all main pages of your website. Making these contact information does not only make your business seem legitimate and not dubious but also gives your customers the peace-of-mind that they can contact you anytime for any problem, suggestion, or concern.