Nostalgia Lovers Unite! Blasts from the past are the next “BIG” thing!
Did you get the memo?
The past is coming back – and with a vengeance. Charlie’s Angels, Kool-Aid Man (our personal favorite!), tie-dyed shirts, walkmans, Hawaii 5-0, tight-rolled pants and Chuck Norris. They are all making major comebacks!
OK OK, so maybe not EVERYTHING on the list is making a grand re-entry back into mainstream society, but let’s face it: there is something to be said about things that were popular once re-emerging on the scene with modern flair sprinkled in for good measure. The fact of the matter is that these trends should extend into your marketing efforts as well.
Seem like a stretch? Not if you really think about it…
Let’s take newsletters, for example. Some regard newsletters as old-fashioned and inefficient, stuck in the mindset of newsletters being reserved to boring print pieces with typeset font, poor graphics and little information of value. Oh yes, and mailed out through the postal service. Translation? Boring. And more important, expensive.
Savvy modern marketers know better, however. They know that newsletters can be dynamic, aesthetically pleasing and interactive pieces that get current customers hooked while also engaging thousands of new prospects – with just the click of a mouse. If that’s old-fashioned, we’ll take it any day of the week. Newsletters are like stealth bombers: you don’t see them when they’re coming, but when they finally arrive, they make an impact far greater than your usual marketing channel. Silent but dangerous!
And the best part? Newsletters are for everyone. No matter what industry you are in, no matter how large or small your business may be, no matter what geographic area you may cover, a newsletter should be part of your marketing arsenal. In fact, it MUST be a part of it.
Let’s face it; you are always pushing for higher levels of customer retention. You work hard to keep your existing customer base intact. At the same time, you are constantly seeking out new prospects in an increasingly competitive marketplace. With a newsletter, you can engage with both – instantly!
It’s no secret that people only read emails that interest them. What this means for you is that as long as you can produce great content with a consistent delivery schedule, you can – and will –have a successful and profitable newsletter. Deliver value to your subscribers by establishing yourself as an authority and you’ll all but guarantee yourself more revenue while building brand consciousness for your business, all at the same time.
As if this isn’t enough, let’s not forget that newsletters can also be an excellent means of advertising. In fact, studies show that newsletters have a higher ROI than other forms of advertising since you instantly have access to a tool that you can utilize weekly, monthly, quarterly and for special promotions. Newsletters truly bring you to where no Tweet has gone before. Why wait for people to come looking for you when you can knock on their doors anytime?
Oh, and want to kick your newsletter effectiveness up a few notches? Use videos! Consider this: a video image in a newsletter generates between two and ten times the amount of clicks than a static link. If that’s not enough of a compelling reason to give it a try, we don’t know what is.
Bottom line? Having a successful newsletter is like hitting the lottery. Not only will it help increase your sales volume, it will also allow your business to:
- Foster closer relationships with your customer base
- Build a new audience around your business
- Enhance your reputation and credibility
- Establish your company as an industry leader
Inexpensively attracting potential new business while fostering a stronger relationship with your current customers? Now that’s not too shabby for something that many people wrote off years ago…
If you’re convinced that newsletters should be integrated into your marketing strategy and you want to stop selling Walkmans in an age of iPhones, CONTACT US today to learn more about what we can do for you.