It’s very important that you take these findings on board because they highlight just how fast the Smartphone market is growing and also how much people are using their Smartphones to do things they normally did on their computers.
You can see to the left an actual view of a website, shown on an iPhone, that’s well ranked and I’d imagine well frequented, but as you can see their mobile view is not optimized. The pictures are not reduced to fit the screen. Scrolls bars appear and users are required to scroll back and forth to read anything.
Many business owners are now asking if they should have a mobile website. There are some factors involved with making a decision like this. First of all you want to actually understand the needs of your target market. Each business niche is different and the misconception is that only the young and hip use web accessible mobile phones.
As the big guns of mobile devices duke it out for supremacy we’re left in no doubt that mobile devices are the way forward when it comes to accessing the web as these statistics show. These startling mobile web statistics have businesses scrambling to get their mobile web presence out there.
There are a lot of new and exciting marketing strategies formulated every day in an attempt to penetrate into the public’s interests. One of the most effective, cutting-edge marketing methods being used today is mobile marketing. Thanks to the overwhelmingly popular cell phone, businesses can no longer ignore the importance of a mobile-friendly presence if they really want to reach their target audiences.
Dunkin’ Donuts wanted to entice high school/college age students in the Boston area to try their hot lattes. They used text message marketing to drive in-store redemption of $0.99 small hot latte mobile coupon in the month of October. The SMS offer was sent to 7,500 targeted opt-ins.
QR (Quick Response) codes are those two dimensional barcodes that you will see cropping up all over the place. They are quirky, fun and very useful, best of all they are free and people with smart phones love them. What happens is when someone with a smart phone scans them they immediately see the information.